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August 12, 2013

In this technological world, marketing your business through the plethora of social media platforms makes promoting brand awareness more accessible than ever. However, according to Bill McBean’s “Facts of Business Life: If You Don’t Market Your Business, You Don’t Have One,” the market is a “war zone” and businesses have to relentlessly work on their creative edge to set themselves apart from their competitors.

Quite frankly, if you’re not marketing your brand, you “don’t exist,” McBean states, which makes perfect sense. When one is searching for a new restaurant, hair salon, or mechanic shop, we look at their website, then for reviews, and possibly their social media platforms. Word of mouth and the opinion of others certainly makes for an excellent form of exposure as well, but a strong web presence speaks volumes.

Marketing your brand isn’t only done through social media and the web, it can also be done by the company’s employees interactions with their customers. Effective interactions make for effective branding. Communicating in a pleasant and attentive way will leave a good taste in the potential/current customers mouth. From the moment you answer the phone and greet your customer to maintaining an enduring business relationship, keeping your interactions professional and courteous can shape your brand’s reputation.

Effective marketing of your brand is crucial to its success and with technology and a strong team of employees, it is not impossible to survive in the “war zone” and to set yourself apart from competitors.